TELSTRA has undertaken a radical restructure of its media assets and has given warning that its ailing directories arm Sensis is likely to suffer one of the biggest revenue declines in its history. (more…)
Archive for the ‘News’ Category
Telstra revamp as Sensis hit hard in radical media shake-up
Posted in News on 20/11/2011| Leave a Comment »
Digital vision sees Sensis job cuts to offset losses from print business
Posted in News on 19/11/2011| Leave a Comment »
TELSTRA’S struggling directories arm, Sensis, has cut 80 jobs as the company continues its quest to offset the decline of its print business with digital sales. (more…)
Sensis wields jobs axe again
Posted in News on 18/11/2011| 2 Comments »
Sensis has carried out another round of redundancies, offering further evidence of mounting financial pressure as the company tries to offset terminal decline in its Yellow Pages print directories with digital sales. (more…)
Sensis axes another 80 jobs
Posted in News on 16/11/2011| 1 Comment »
Telstra advertising and directories division Sensis has axed another 80 jobs including marketing roles, in what is the latest in a string of cuts at the ailing unit. (more…)
Sensis revenue drops again
Posted in News on 11/08/2011| 6 Comments »
Directories business Sensis has suffered yet another revenue drop, declining by 6.4% to $1.79bn. (more…)
Telstra sells out of Adstream
Posted in News on 01/08/2011| Leave a Comment »
Telstra has sold its majority stake in ad delivery service Adstream’s Australian and New Zealand operations in a deal with fellow shareholder Paul Ramsay Holdings. (more…)
Yellow Pages says yes to Yelp
Posted in News on 21/07/2011| Leave a Comment »
TELSTRA’S Yellow Pages division hopes to enhance its digital offering to small business advertisers by striking up an exclusive partnership with US-based online review company Yelp.
(more…)
Telstra sees sense in Sensis ad merger
Posted in News on 18/06/2011| Leave a Comment »
“Certainly in the last 12 to 18 months the Sensis platform has deteriorated …Directories are declining at the same rates we have seen in Europe, which no one here really expected.”
(more…)
PMP reduces staff at directories plant as Sensis slashes White Pages volumes
Posted in News on 02/06/2011| 1 Comment »
PMP has started to reduce staff at its Chullora directories plant as Sensis confirmed plans of a massive decrease of deliveries of the White Pages in Sydney and Melbourne. (more…)
Businesses still missing out on social media opportunities
Posted in News on 30/05/2011| 5 Comments »
“I attended the Internet Show in Melbourne recently where Sensis was the laughing stock of the show… As a sales professional I took several potential clients to the Sensis stand to give them an example of what NOT to do at such an exhibition. If Simon Betschel wants to talk to me then I can point out the errors of their presentation.”
Sensis strategy facing a lean start
Posted in News on 30/03/2011| 3 Comments »
SENSIS has issued a stark warning it faces three years of falling revenues before a strategy unveiled yesterday can stop the haemorrhage. (more…)
Sensis shrinks the Yellow Pages
Posted in News on 30/03/2011| Leave a Comment »
The familiar sight of unclaimed phonebooks stacked outside apartment blocks will be around for a little longer – but it’s certain to be a smaller pile from next year. (more…)
Telstra charts the future of yellow door stoppers
Posted in News on 30/03/2011| Leave a Comment »
It would be almost 10 years ago that Telstra was hit with the full realisation that its landline telephone business was under serious threat. (more…)
Sensis shrinks the Yellow Pages
Posted in News on 30/03/2011| Leave a Comment »
The familiar sight of unclaimed phonebooks stacked outside apartment blocks will be around for a little longer – but it’s certain to be a smaller pile from next year. (more…)
Sensis sees three years of shrinking revenue
Posted in News on 29/03/2011| Leave a Comment »
Telstra’s directories arm, Sensis, says revenue will fall for the next three years but it plans to address a slide in print advertising with a greater array of digital products. (more…)
Sensis widens digital embrace as Yellow Pages print revenue falls
Posted in News on 29/03/2011| Leave a Comment »
Revenue and earnings at Telstra directories business Sensis will fall over the next three years as it works to make more money from digital products in the face of declining income from Yellow Pages print. (more…)
Profit delay as Sensis converts to digital strategy
Posted in News on 29/03/2011| Leave a Comment »
Yellow Pages directory company Sensis does not expect to return to profit growth for three years, following its investment in an online strategy launched this morning. (more…)
Death of the phone book
Posted in News on 22/02/2011| 5 Comments »
With the Internet and smart phones, fewer people are now looking things up in the phone book. Like much of the print media, phone books are dying. (more…)
Sensis seeks rejuvenation
Posted in News on 21/02/2011| Leave a Comment »
Telstra chief executive David Thodey has signalled a commitment to the telecom’s under-pressure Yellow Pages company Sensis through an overhaul of the print directories business (more…)
CEO Bruce Akhurst tipped to unveil transformation agenda for the directories business
Posted in News on 18/02/2011| Leave a Comment »
SOMETIME in the next couple of weeks, Sensis will for the first time hold its own investor briefing away from a typical Telstra event. (more…)
Sensis won’t hang up on phone books
Posted in News on 16/02/2011| Leave a Comment »
Telstra-owned directory subsidiary Sensis has increased the number of phone books it prints over the past few years, even as future demand for the print books remains unclear. (more…)
Sensis to cut 120 staff
Posted in News on 15/02/2011| 2 Comments »
Telstra-owned Yellow Pages company Sensis will cut 120 employees over the next three months, as it refocuses on digital growth. (more…)
Telstra’s Sensis declines may stick: Morgan Stanley
Posted in News on 15/02/2011| Leave a Comment »
MORGAN Stanley has warned the declines in Telstra’s directories business, Sensis, may be impossible to reverse, despite the efforts of a new digital strategy. (more…)
Sensis hangs up on 120 workers
Posted in News on 15/02/2011| Leave a Comment »
Struggling Telstra subsidiary Sensis will make up to 120 staff redundant nationally following a disastrous profit result on Monday that has left the directories business reeling. (more…)
Sensis Watch 