STICKY: Submit your Essays, Articles, News, Leaks, Gossip

Go to the Submit or Staff tab at the top and submit your News, Leaks, Gossip, Tips and Feedback.

Submit your Essays and Articles (anonymous if you wish) to have them published here. Or reply to the Articles, Essays and Polls below.

Please state if you would like the post ‘published‘ OR just a message to Sensis Watch editors and staff.

Telstra revamp as Sensis hit hard in radical media shake-up

TELSTRA has undertaken a radical restructure of its media assets and has given warning that its ailing directories arm Sensis is likely to suffer one of the biggest revenue declines in its history.

Digital vision sees Sensis job cuts to offset losses from print business

 

TELSTRA’S struggling directories arm, Sensis, has cut 80 jobs as the company continues its quest to offset the decline of its print business with digital sales.

Sensis wields jobs axe again

Sensis has carried out another round of redundancies, offering further evidence of mounting financial pressure as the company tries to offset terminal decline in its Yellow Pages print directories with digital sales.

Sensis axes another 80 jobs

 

Telstra advertising and directories division Sensis has axed another 80 jobs including marketing roles, in what is the latest in a string of cuts at the ailing unit.

Blood in the water

The sales tally is in and Sensis has recorded a dramatic

Sensis revenue drops again

Directories business Sensis has suffered yet another revenue drop, declining by 6.4% to $1.79bn.

Telstra sells out of Adstream

Telstra has sold its majority stake in ad delivery service Adstream’s Australian and New Zealand operations in a deal with fellow shareholder Paul Ramsay Holdings.

Yellow Pages says yes to Yelp

TELSTRA’S Yellow Pages division hopes to enhance its digital offering to small business advertisers by striking up an exclusive partnership with US-based online review company Yelp.

Telstra sees sense in Sensis ad merger

“Certainly in the last 12 to 18 months the Sensis platform has deteriorated …Directories are declining at the same rates we have seen in Europe, which no one here really expected.”

PMP reduces staff at directories plant as Sensis slashes White Pages volumes

PMP has started to reduce staff at its Chullora directories plant as Sensis confirmed plans of a massive decrease of deliveries of the White Pages in Sydney and Melbourne.

Businesses still missing out on social media opportunities

“I attended the Internet Show in Melbourne recently where Sensis was the laughing stock of the show… As a sales professional I took several potential clients to the Sensis stand to give them an example of what NOT to do at such an exhibition. If Simon Betschel wants to talk to me then I can point out the errors of their presentation.”

Essay: Justice will Prevail (UNredacted)

by LA the Wizard

With all these redundancies, this may seem a bitter pill to swallow (PT2)

Definition: Embezzlement is the act of dishonestly appropriating assets by individuals to whom such assets have been entrusted.

I will die in battle; that I am certain of. But I hope to die …

“And as for the knights who gave their lives, their deaths were cause for neither mourning nor sadness

Sensis strategy facing a lean start

SENSIS has issued a stark warning it faces three years of falling revenues before a strategy unveiled yesterday can stop the haemorrhage.

Sensis shrinks the Yellow Pages

The familiar sight of unclaimed phonebooks stacked outside apartment blocks will be around for a little longer – but it’s certain to be a smaller pile from next year.

Telstra charts the future of yellow door stoppers

It would be almost 10 years ago that Telstra was hit with the full realisation that its landline telephone business was under serious threat.

Sensis shrinks the Yellow Pages

The familiar sight of unclaimed phonebooks stacked outside apartment blocks will be around for a little longer – but it’s certain to be a smaller pile from next year.

Sensis sees three years of shrinking revenue

Telstra’s directories arm, Sensis, says revenue will fall for the next three years but it plans to address a slide in print advertising with a greater array of digital products.

Sensis widens digital embrace as Yellow Pages print revenue falls

Revenue and earnings at Telstra directories business Sensis will fall over the next three years as it works to make more money from digital products in the face of declining income from Yellow Pages print.

Profit delay as Sensis converts to digital strategy

Yellow Pages directory company Sensis does not expect to return to profit growth for three years, following its investment in an online strategy launched this morning.

With all these redundancies, this may seem a bitter pill to swallow (PT1)

While Sensis goes through a massive gauging of permanent employees, we follow on from where

Essay: Justice will Prevail (redacted)

by LA the Wizard

Here’s a story about a horrible wicked witch (redacted) who lives in the city of churches (redacted), although blessed with nepotism some 6 years ago

What are the highest rates being paid?

With all the redundancies of permanent staff, we have been inundated for requests for what are the highest

Accenture crew winding down

After Sensis spending in excess of $75 Million on consulting services, Accenture staff have begun to

Does Sensis Watch provide you with relevant information? (Poll Closed)

Death of the phone book

With the Internet and smart phones, fewer people are now looking things up in the phone book. Like much of the print media, phone books are dying.

Sensis seeks rejuvenation

Telstra chief executive David Thodey has signalled a commitment to the telecom’s under-pressure Yellow Pages company Sensis through an overhaul of the print directories business

CEO Bruce Akhurst tipped to unveil transformation agenda for the directories business

SOMETIME in the next couple of weeks, Sensis will for the first time hold its own investor briefing away from a typical Telstra event.

Sensis won’t hang up on phone books

Telstra-owned directory subsidiary Sensis has increased the number of phone books it prints over the past few years, even as future demand for the print books remains unclear.

Sensis to cut 120 staff

Telstra-owned Yellow Pages company Sensis will cut 120 employees over the next three months, as it refocuses on digital growth.

Telstra’s Sensis declines may stick: Morgan Stanley

MORGAN Stanley has warned the declines in Telstra’s directories business, Sensis, may be impossible to reverse, despite the efforts of a new digital strategy.

Sensis hangs up on 120 workers

Struggling Telstra subsidiary Sensis will make up to 120 staff redundant nationally following a disastrous profit result on Monday that has left the directories business reeling.

List of staff who are being made redundant

List of staff who are being made redundant

Staff Redundencies (100+) are about to be announced

Our friends in the forest have informed us that the Sensis executive are about to formally start announcing

TRIP & CEO Club – if only every Telstra | Sensis employee were eligible

TRIP – what is it, how do I get chosen and do the Telstra board and shareholders know about it?

Corporate Affairs have instructions from the executive

A forest friend has informed Sensis Watch that Corporate Affairs at Sensis

Was the Amdocs contract in Sensis best interest? (Poll Closed)

John Sullivan GM has …

This has not been officially communicated to all staff but thanks to an anonymous submission, we have confirmed with our friends in the forest that John Sullivan

Grainne’s quid pro quo

Imagine you are a large vendor who delivers products full of defects on a regular basis to a client but you still want to continue to receive work annually from a company loaded with cash. How do you manage your clients expectations. Oh what is a vendor to do?

Grainne returns from European junket

 

Grainne’s must read book
for all aspiring CIO

Accenture Rates – are we getting what we pay for?

One anonymous reader has written in and asked how are permanent staff being let go when we are paying high rates for Accenture staff. So we delved a little deeper

Accenture spend to date

An anonymous source sent us the following comments. We can confirm that to date

Staff Redundencies

Since November 2010 Sensis executive have been notifying selected senior staff of the ‘opportunity ‘ to take a redundancy package

Experienced staff with multiple years experience have been let go due to a need to reduce opex

Here we go …