Carl Rigoni
General Manager Digital Marketing Services (DMS)
Carl is responsible for driving Sensis’ position in the rapidly expanding digital advertising market. His portfolio encompasses Australia’s leading navigation business Whereis who supply digital maps to the majority of portable and in-car navigation companies in Australia, Telstra’s digital advertising business MediaSmart, Business Information Services, which offers information and marketing solutions to businesses, the advertising workflow and distribution service provider AdStream, the Citysearch and Whereis websites and the company’s Voice portfolio.
Carl has been part of the Telstra/Sensis family for almost 11 years having worked for two years at Telstra prior to joining Sensis in 2001. Upon commencing employment with Sensis, Carl was instrumental in the merger of the 12456 Call Connect and DA services from Telstra to Sensis and spearheaded the concept, construction and deployment of Sensis’ premium Voice product 1234. As well as heading up the Sensis Voice portfolio, Carl also managed the Whereis.com and Citysearch businesses.
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“I started at Telstra.CUM”, “bunch of wankers”, “load of shit” and “thought leadership”. Just some of the articulate adjectives that Carl blessed us with at his team meeting. Thought leadership, thought leadership, thought leadership; that’s all he kept repeating. And when asked what his plan was for the future direction of Product, he had no idea and said “errh…”. Then he threatened all staff that if they weren’t on HIS bus, they can leave Sensis. Errh… how can we be on your Bus when you have no idea where the Bus is going!! Is this who they got to replace Thomas? If it’s not corrupt sleazoids like Simon Betschel, it’s an uneducated buffoon who speaks like he never finished high school. Is this the calibre of what it takes to become a GM at Sensis. It seems like Sensis Product is all down hill from here.
amateur hour.